$HADOW MERCHANT$
Successful Retailing Without a Storefront
by Jordan L. Cooper

In $hadow Merchant$, the author of How To Make Cash Money Selling At Swap Meets, Flea Markets, Etc. continues your education in unconventional ways to make money without having a job or owning a conventional retailing business. It takes a lot of time and money to start a small business such as a laundromat, restaurant, shoe store or machine shop. Most people don't have the time or money, but they do have the time and money to become a shadow merchant.

A shadow merchant is a retailer who doesn't have a storefront, but sells his wares in any one or a combination of alternative market locations. Being a shadow merchant may not offer the prestige of being a store owner, but it definitely offers some advantages that far outweigh the negative aspects.

These include:

n Low initial investment
n Can be done part-time while still holding down a full-time job
n Low initial overhead, an important consideration even for existing businesses
n Mobility ¾ if your initial choice of locations is wrong, it's easy to change
n The flexibility of being able to walk away from the business with a minimum loss if it fails

With only a small investment of time and money, it's possible to become a shadow merchant this coming weekend, or even before. It can be done in less than an hour, with a total cash investment of under $10.

Contents include:

n Why Become a Shadow Merchant? n Why Many Businesses Fail ¾ Before They're Started n The Winning Combination n Sell What You Like n When To Diversify n Other People, Other Units n Types of Markets n Swap Meets and Flea Markets n Street Corners n Arts and Crafts Shows n Fairs and Carnivals n Gun Shows n Special Interests = Special Events n A Storefront Without a Storefront n Off-Season Markets n Beware the High Rent District n And more.

In $hadow Merchant$, the author shares his years of experience with you. One way out of the rat race is to become a shadow merchant!

1993, 5½ x 8½, 152 pp, illustrated, soft cover.
$HADOW MERCHANT$: $12.95
(ORDER NUMBER 64145)

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